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Fred Attrill

Head of Marketing

Fred joined the team to help drive Coyote’s marketing forwards and lift the profile of the company, as well as the product.

He’s been working on successful digital projects since YouTube began (guess the year), for a mix of well-known brands – both agency and client side. Despite social media playing a key part of his work life for many years, Fred will tell you he doesn’t “do” social media for personal reasons. Conspiracy theorist we think.

Outside of work, Fred likes to challenge Greg’s title of pool champion, and backs himself on the dart board. Basically, any kind of pub sports.

Favourite film?

Drive (2011)

Favourite word?


What sound do you love?

The dive bomb in a quiet pool

Alternative career?

Captain of a superyacht

Last book read?

The Digital Transformation Playbook by David Rogers

Favourite breakfast spot?

Anywhere the sun is shining

Favourite drink?

Golden throatcharmer

Mastermind subject?

New York hip-hop of the 80’s and 90’s

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